Open-source customer engagement platform
NudgeOn connects customer events to push notifications, email and in-app campaigns. Open source. On your infrastructure.
View on GitHubSample journey · No messages are sent
One connected workflow. Fewer disconnected tools.
Start with six standard events, from signup and login to purchase, and eleven profile attributes. Connect customer actions to the right audience with your SDK integration. Explore events and attributes →
sign_upplaylist_updatedpurchase_completedConnect triggers, waits and messages into a journey you can see and refine.
Trace messages from send to delivery and open. With optional MCP enabled, ask AI about funnels and retention using your own permissions, then review its drafts in the console. Explore AI analysis and MCP →
Illustrative product examples
APP LAUNCH ADS · iOS & ANDROID
Reach new and existing users. Show a full-screen event or promotion after the launch screen. After 3–5 seconds, it disappears automatically and your main screen takes over. No tap needed.
Upload HTML, CSS and JavaScript, or start from the full-screen ad example. NudgeOn manages your web assets.
Check the console preview and a connected iOS or Android test device before publishing your campaign.
Set the app-launch trigger, frequency and campaign time zone. If no ad is available or preparation times out, users proceed to the main screen.
Requires iOS or Android SDK 0.2.6 and a host-app startup integration. Display time defaults to 4 seconds and is configurable from 3 to 5 seconds in the SDK.
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Full-screen ad · 4s default
Illustrative preview · No ads are sent
SELF-HOSTED. GUIDED SETUP.
From database settings to your first admin sign-in, the wizard walks you through each step. Start with familiar forms instead of editing configuration files.
Docker Engine · Compose v2 · Git · OpenSSL · cURL
Open the setup link printed in your terminal. The first run builds from source; keep the terminal open while you follow the wizard.
git clone https://github.com/NudgeOn/nudgeon-platform.git
cd nudgeon-platform
./nudgeon upUse the generated password or enter your own. Download a copy, then start installation. The required services are prepared automatically.
Confirm ownership using the setup link, then choose your workspace name, admin email, and sign-in password. This is separate from the database password.
The completed installer takes you to sign-in. Enter the admin email and password you just created, then review the final security step.
Connect an authenticator app and save your recovery codes, or skip for now. You can enable OTP later in App settings.
Arrive at your signed-in dashboard. Continue the app connection guide or explore first. Connect your SDK and sending channel before sending a test notification.
Start with the open-source edition. Keep your data and your messaging workflow under your control.
$ ./nudgeon upPostgreSQL · ClickHouse · Redis
Install → connect → send your first push
Apache-2.0iOS and Android SDK 0.2.8 are published. React Native and Flutter release preparation is complete; public publication and wider beta validation are still pending.
See the release checklistCollect app events, segment customers, and connect push notifications, email and in-app campaigns in one self-hosted platform.
NudgeOn is an Apache-2.0 open-source customer engagement platform. Teams collect customer events, build audience segments, create event-triggered journeys, and check message delivery on their own infrastructure.
NudgeOn implements push notifications through FCM and APNs, email, and HTML-based in-app campaigns for native iOS and Android apps. Alimtalk currently has a connector contract and mock vendor; live Alimtalk delivery is not available.
Yes. APP LAUNCH ADS displays a full-screen campaign after the launch screen, then automatically opens the main app after 3–5 seconds (4 seconds by default). Campaigns can include new and existing installations on the selected OS, subject to consent, schedule, frequency limits and app readiness.
An app developer first integrates the native SDK and presentation host. After that integration is released, your team can upload HTML and web assets to NudgeOn, test them, approve the review and publish content changes from the console without releasing the app again.
Install Docker Engine, Compose v2, Git, OpenSSL and cURL. Clone the repository, run ./nudgeon up and open the setup link shown in the terminal. The wizard guides database password and first owner setup, login and optional OTP. The first run builds from source; a ready-to-run platform image is not yet the installation path.
Yes, when your installation includes MCP and your operator enables it. Connect an external AI with your own NudgeOn account and choose one app. It can read metric definitions and analyze event trends, message performance, funnels and D1/D7/D30 retention, then save segment and journey drafts for console review. MCP is disabled by default; external client compatibility still needs to be verified.
No. Viewer can read and analyze; Editor and higher can opt in to draft editing. Customer profile access requires administrator approval for the connection and the member’s explicit consent. Changes to roles or connections apply on the next request. AI cannot activate journeys, send messages or delete data through MCP.
Native iOS and Android SDK 0.2.8 are published through Swift Package Manager and Maven Central. Android in-app campaigns also use io.nudgeon:nudgeon-inapp:0.2.8. React Native and Flutter public releases are pending, and their in-app launch-ad bridges are not available.
NudgeOn is a partner beta candidate. Managed database recovery, target load and a 24-hour soak test, and external developer onboarding still need validation. Managed hosting is not available. Review the release checklist before planning a pilot.